“ugh that’s for old people”

Read this in 2 min 30 secs

is what I keep hearing about the platform created a by a wizard-turned-gigachad.

Facebook can actually be a 7 figure marketing channel so let me break down for you.

There’s 4 stages

1 - clean up your profile

2 - join facebook groups

3 - make posts

4 - send messages

Does this actually work?

I hear that Facebook is for old people and that shit makes me laugh every time.

People are generating 10s of thousands of dollars from FB and the stuff they do isn't hard.

My friend, Tomas, is about to hit $10k/month at 16 with his agency just sending Facebook dms.

This can help out a lot of your businesses. Right now: Facebook > IG & Tiktok for lead generation.

The setup

The first thing to do is make an FB group that is themed in your industry/niche with YOU as the centerpiece. Next, make an FB business page for your company.

Keep adding people until you hit 3k. This is a good point at which you get more engagement.

Constantly remove dead weight, complainers and attention whores. You want a friends list of solid people.

The Facebook Client Acquisition Strategy

Create a consistent SM strategy that has these types of posts:

→ Teach your industry
→ Promote others
→ Lead gen questions
→ Personal posts
→ Business results and wins

I’m reposting my existing and new posts from LinkedIn & Twitter onto Facebook.

Every day you can send out 1000 invites to like your FB business page to your personal friends list. Do it.

Join groups where your ICP hangs out & add the members as friends.

Then use Messenger to outreach.

This is an opening message that Aircool used to hit $30k/month for their agency using Facebook dms (They were targeting home improvement):

“Are you guys still open to taking jobs or are you fully booked?”

This is what we refer to as a bait & switch hook.

We message a potential lead posing as a possible customer.

Immediately we peak their interest, and most of the time they respond.

After you get that first response, the odds of you getting a response after that have significantly increased.

This is referred to as the consistency principle.

Nothing crazy, but something to get your foot in the door.

Then the prospect responds in a positive way (ie: yes we are) or a negative way (ie: no we are not)

Positive Response:

It would actually be multiple jobs if that's something you would be interested in? I work with a marketing company looking to partner with someone in your area, we would provide between 6-12 jobs per month.

Negative Response:

Are you sure? Keep in mind, we are fully commission based. The worst thing that can come from our interaction is a few extra jobs for your business.

The best follow-up is you just straight up shooting them your offer, saying you think they’d be a good fit & add any social proof if you’ve got it.

On facebook, there are a lot of scammers & shitty agencies, so you need to build more trust than usual. Give people value related to what you do & their business, through a loom video, voicenote or just some quick written notes as well.

The more actionable the better.

They’ll hire you directly or send a friend who will.

Tools for this growth hack

Messengerflow - automated campaigns on messenger & facebook, will save you a ton of time

Apify - scrape facebook search results, group members & account followers

Manychat - for converting & nurturing inbound leads

More value 👇

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