copy my weird reverse-outreach strategy - 80% success rate

Author

Paolo Trivellato
November 08, 2024

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my weird reverse-outreach strategy

I call it the reverse pitch.

It's a sneaky way to generate a bit more pipeline.

And it's suprisingly effective...

I used it last week to book a meeting with a SaaS CEO who does 7 figures annually.

Here's the breakdown:

You find people pitching you in your inbox.

Check if they're qualified.

Reply to them - It sounds cool but don't think it's for me. I do actually help {target market} like you {achieve outcome} and from what I saw on your website I'd recommend taking {actionable step}. Happy to hop on a call to connect, if you're up for it?

This goes for DMs, emails, SMS.

Go through your inboxes and spam folder and I'm sure you'll find a couple prospects.

Bonus, here’s the DM that landed me one of my biggest clients:

By the way I've seen your active on X and of course youtube, have you thought about LinkedIn? I booked 22 meetings in one day on the platform

I'd love to work with you for competely free and 100% done for you

We've scaled multiple big service providers on the platform

This again shows that offering a large discount on your service or for FREE intially is the most effective outreach campaign.

You can position it that way, work for free for 1 month, if you get results then put them on a retainer.

Do you prefer these shorter emails or the longer more structured ones?

P.S - We helped Syed generate $50,000 in pipeline within a week working with us. Click here if you want the same for you cal.com/starborn/20min

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