It’s Friday.

Make the usual LinkedIn post at the usual time, and think nothing of it.

You block off your calendar until Tuesday because you’re staying in Lake District to the weekend.

1 hour later… 78 notifications.
2 hours later… 190 notifications
6 hours later… 651 notifications
12 hours later… 1,723 notifications
24 hours later…

• 2k comments on the post

• 1,000 likes

• 200k impressions

• +2k followers

but most importantly - 22 meetings booked on a random Tuesday.

and I did it all with this exact post strategy.

Lead magnets

I use TweetHunter to automatically DM people who comment on your lead magnet post.

But on LinkedIn, it’s not worth risking losing your account, either do it manually or hire a VA.

There’s 3 core parts to a viral lead magnet:

1.  Strong hook - on LinkedIn, don’t go over the top because people will not trust your claim. But on X you can make it super strong

2. Why they need it? What are they missing out on? What can they do with it?

3. Preview media - Short or sped up video gif, Blurred screenshot, or other curiousity building piece of media

Look at top lead magnets in your industry and you can use the same:

→ Hook
→ Type of media
→ Resource idea

Here’s some resource ideas:

• ChatGPT prompts for [niche] - e.g ChatGPT Prompts for Marketing/Sales

• [Strategy] Playbook/Masterclass - e.g LinkedIn Lead Gen Playbook

• List/Database - e.g 100 LinkedIn Hooks Database

• Checklist/Quiz - e.g Google Ads Audit Checklist

• Notion Template for [Niche] - Notion Template for Agencies

• Template File - e.g Make Template File

The perfect lead magnet CTA is split into 2 parts:

1. Necessary actions - e.g Comment “💎” + Follow/Connect to get access

2. Bonus actions for bonus rewards - e.g P.S - repost if you want a bonus resource

That’s everything.

Reply with your LinkedIn/X profile and I’ll give you a personalized lead magnet idea!

P.S - I just spent 72 hours creating the most valuable FREE client acquisition course on the market, access it here