The cold email video strategy you probably haven’t heard of

It averages 5-30% positive reply rates.

There’s 2 core components to this strategy:

1. AI Mass Personalization Tech

2. The Killer Video Script

If you think AI video does not work… you can take that up with Hormozi.

You need both of these if you want to maximize your campaign results.

The tool I’d recommend using is Sendspark

It will create AI generated videos & audio of you going over the prospect’s landing page.

But what do you say?

The winning script structure

Before I tell you what to even say, the key is in your tone.

You should:

• Be up beat

• Sound enthusiastic

• Not overly excited

• Speak clearly and naturally

Phase 1 - Answer “Why me?” “Why now?”

Example:

“Hey , I wanted to send you over this video, for two reasons:

1. To speak to you human to human and show you that I’m not just sending you another automated sales pitch

2. Because I’ve got quite the offer for you, and thought you guys would be a perfect fit for a potential collaboration”

OR, instead of number 1, you can admit - “This video is actually AI because I thought it would be easier for you to follow along…”

Phase 2 - Poke the bear

A "poke the bear" question in marketing is a way to engage potential customers by challenging their current beliefs or habits.

It’s like asking a question that makes them think twice about what they’re using or doing.

Example 1 - SEO agency:

“I was curious, how are you thinking about getting more organic website visitors?”

Example 2 - AI agency:

“I was looking at your LinkedIn and wondering, how are you thinking about reducing costs as you scale?”

Phase 3 - Rip the band-aid

It works best to mention 1-2 relevant pain points that are common for your ICP.

Example 1 - SEO agency targeting SaaS:

“I’m actually asking you this because I know a lot of SaaS businesses struggle with getting above competitors for the top keywords”

Example 2 - AI agency targeting E-com:

“I’m asking you this because I know that a lot of e-com stores struggle to maintain or increase profit margins.”

Phase 4 - A “no-brainer” offer

This is an offer where you talk about:

• A tangible outcome - “10 leads”

• In a given timeframe - “in 10 days”

• With a safety net - “100% performance based”

• (Optional) Using your unique mechanism - “With our 5-step Loom System”

Phase 5 - The defense

Your prospect needs actually believe you can fulfill on that claim.

So you have to mention case studies.

If you don’t have them, then you can use online case studies showing that the service you offer actually works. (don’t take them as you’re own)

If you have case studies, pick a 1-3 that are relevant to what you’re offering and who you’re targeting.

Phase 6 - Go for the kill

The final phase is a CTA.

Because of this format, having a hard, direct CTA often works better.

You can ask them to click a link if they want to learn more, or reply to you if they’d like to book a call to explore further.

Important Note: The video should be less than 90 seconds long.

P.S - if you haven’t checked out Sendspark yet… there you go