freezing cold dms -> $$$ in stripe account

Why even do cold DMs?

I do them to:

  • Find partners

  • Network

  • Find clients

Platforms for cold DMs include:

  • Twitter

  • LinkedIn

  • Instagram/Facebook

Partnership DM template:

Hey {first name}, I’ve got a client that’s interested in services similar to what you offer. Is it worth talking about a potential partnership? (if this goes through, we’ll make sure to bring a bunch of leads your way)

Client Acquisition DM template V1 - Pitch/Offer:

{company} is similar to {your clien}}, who achieved {outcome} in {timeframe} working with us. {soft CTA}

Example:

Slack is similar to Discord, who generated 104 leads, which led to $500,000+ in pipeline in 56 days with our paid ads system. Do I have the green light to share a little more info on how you guys could get a similar result?

Client Acquisition DM template V2 - Value:

Hey man, {location-based personalization}. I saw you are {position} at {company}, and I actually just made this resource that might help you achieve {outcome} (free ofc) - here’s a link:

P.S - {soft cta}

Example:

Hey man, great to find another UK-based founder. I saw you’re running Slack, and I actually just made this resource that might help you generating some more revenue (free ofc) - here’s a link:

P.S - Would you be open to the idea of a quick chat? Got some more ideas for you

Networking DM:

Hey dude, {friendly personalization}. {background} and thought it would be sick to have someone like you in my contacts.

Example:

Hey dude, really dig your podcast, it’s a go-to every friday morning for me now. Btw I’m a founder building a SaaS for real estate (1,000+ users) and thought it would be sick to have someone like you in my contacts.

If you’re an agency doing $100k-$1M/month in revenue and want to scale…

I’ll get you 20-50 qualified calls monthly by building you out a client acquisition system, if it sounds interesting → cal.com/starborn/20min